I’ve been saying I am going to do a blog about this for months, so here it is. My impression of the new SSA logo.
I like it. I particularly like the blue accent trim that accompanies it, although it isn’t pictured here. I like the thinner font, I like the swoops (refreshingly like toothpaste), I like the lack of shadowing…I just like it. It looks more like a modern logo and less like monochromatic caution tape. It has managed to crawl out of the design gutter without losing the identifiable nature of the previous logo.
Not bad. Befitting of one of my favorite organizations in the known universe.
I still hope whoever takes over AAA after me doesn’t plaster it on a houndstooth background as a new logo. That is the stuff of nightmares.